Purpose and engagement are key to Sustainable Finance


Purpose and engagement are key to Sustainable Finance

Mohammad Kamal Syed, Managing Director, Head of Investment Management, Coutts & Co, speaks to Richard Peers, ResponsibleRisk about the Queen’s banker details and how they are playing their role in implementing the Rose review.

Different sectors

Different sectors
Why aims and objectives differ between businesses
Aims and objectives are tailored to the particular business. The main reasons that aims and objectives differ between businesses are that businesses operate in different sectors, and business operations vary in size and scale.
Different sectors
The term ‘sector’ relates to whether a business provides goods or a service and the type of goods or service it offers.
The fact that businesses operate in different sectors is one of the main reasons that their aims and objectives differ. For example, a restaurant called Rachel’s Pizzas might aim to sell 10 varieties of pizza, but this aim would not be applicable to a florist or a website designer.
Business size and scale
The size and scale of a business has a huge impact on its aims and objectives. For example, a new business will most likely be aiming for survival, whereas an already established business may aim for profit. Some small businesses may have objectives linked to expanding as a business and increasing the scale of their operations.

Aims and objectives in business are specific to each individual company. There are a number of reasons why aims and objectives differ between businesses, including the sector they operate in and the size and scale of their operations.
Businesses operate in different sectors, which means they offer different types of goods or services. This is a key reason why their aims and objectives differ. For example, a restaurant’s aim may be to offer a wide range of menu items, while a clothing store’s aim may be to expand their product line.
Size and Scale
The size and scale of a business also have a significant impact on their aims and objectives. For instance, a small business may prioritize the goal of survival during their early stages, while a larger and more established business may aim for expansion and increased profitability.
In summary, the specific aims and objectives of a business are influenced by a variety of factors, including the sector in which it operates and the size and scale of its operations.

Business aims 1 What are they
In the world of business, it is essential for every organization to set aims and objectives to provide them with a clear sense of direction and purpose. Business aims refer to the overall targets or goals that a business aims to achieve. On the other hand, business objectives are the specific steps or actions a business takes to achieve its aims.
For instance, a business aim could be ‘to make a profit of £100,000,’ while a business objective would be ‘to generate a monthly profit of £10,000 for the next year.’
Business aims and objectives can be categorized into two main groups: financial and non-financial. Financial objectives are typically related to profits, revenue, or financial growth, while non-financial objectives could relate to areas such as customer satisfaction, employee engagement, or environmental sustainability.
To make sure that business objectives are effective and achievable, they are often created using the SMART acronym. This means that objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound.
Understanding business aims and objectives is crucial for any business student, and we hope this overview has been helpful for your revision.

This is part of a video series to help you understand the dynamic nature of business.

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Sustainable Finance powering Sustainable Development | Herry Cho | TEDxPickeringStreet

Sustainable Development is coming, whether you are ready for it or not. How is the finance community supporting this, and what more can be done? My vision is for financiers to empower industries and the economy towards sustainable development. I am the Head of Sustainable Finance in the Asia Pacific for an international financial institution operating in over 40 countries. My main responsibilities are: 1) the origination and structuring of ‘green’, ‘social’ and ‘sustainability’ bonds, loans and other financial instruments, 2) advisory on sustainability ratings, and 3) supporting the integration of sustainability internally into product, sector and country teams’ activities.
I contribute on a number of expert sustainability and finance committees in the region, and reside in Singapore. Molecular and Cellular Biochemistry (MBioch) was my degree at University of Oxford, and I’ve lived, worked and traveled in over 60 countries . In my spare time I play piano and ukulele for relaxation, act like kids with my fiancé, sing with my Amazon parrot Morrocho, meditate on water, and delve into nature. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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